Because it's been a while now with no major changes to suggest that we're getting started any time soon. I realize that people have personal and social lives and such outside of Wikia, but I think we could've easily gotten the ball rolling by now. The lack of accountability is honestly kind of discouraging, so I'm stepping up. I want to hear from ALL of the site staff to learn what the trouble is so I can suggest ideas for helping to get things set up.
I know that communication is a big deal, since not everyone is online at the same time. Skype seems to be the method of choice for some of the site staff to talk to each other and discuss the site; I've suggested using an admins-only sub-board on the site forum to keep things organized, but the lack of privacy seems to be an issue. What I don't understand is why it's an issue, unless it's related to discussing spoiler-ific stuff (which I could understand).
As far as developing the canon universe is concerned, that pretty much lies with Toasty, since this is his universe we're stepping into. We know a little bit about the canon setting and its rules and restrictions, but not a whole lot. I think it'd be a good idea for Toasty to make either a page or just a blog post detailing his concepts for some of the basic guidelines; that'd allow the other site staff to give their feedback and help him refine the rules to be reasonable without becoming too permissive.